Lead Generation Specialist

Contractors & Homeowners (Paid Media + Funnels) Restorative IndustriesAlexandria, TN | Full-Time | Hybrid (3 In-Office / 2 Remote)The Bottom LineThis role exists to generate qualified leads that convert into real jobs and real customers—profitably.Two audiences. Three numbers.Audiences

1. Contractors (Stain & Seal Supply / Pro Partners)
2. Homeowners (Nashville Stain & Seal Experts – local service jobs)

You are measured by-

1. Qualified leads (by segment)
2. Cost Per Lead (CPL)
3. Customer Acquisition Cost (CAC)

If you don’t like being accountable to numbers, this is not the role.About UsRestorative Industries is a wood care group built by operators, not corporate marketers.Our brands include:

1. Stain & Seal Supply – E-commerce for contractors and homeowners
2. Stain & Seal Experts – Service and franchise
3. EXPERT Professional Wood Care – B2B manufacturing
4. Gopher Wood – Factory-finished lumber

Our core customer is the professional contractor who stains wood for a living.Locally, we also serve homeowners through our Nashville service business.We already have a deep content library—contractor interviews, trainings, before/after projects, reviews, UGC, and event footage. Your job is to turn proven assets into consistent lead flow.The Mission (First 12–18 Months)

1. Build a repeatable lead generation system that delivers:
2. Qualified contractor leads for Pro Partner applications and expert calls
3. Qualified homeowner leads for Nashville fence and deck staining jobs

All at CPL and CAC that fit the economics of the business.We are scaling from a few dozen leads per month to 50–100 booked service jobs per month in Nashville and dozens of qualified contractor leads per week.What You’ll Actually DoPaid Media & Lead Generation (Primary Focus)Build, launch, test, and optimize Meta and Google/YouTube campaigns for:ContractorsPro Partner and education-driven lead funnelsBook-a-call style qualification flowsHomeowners (Greater Nashville)Fence and deck staining lead funnelsQuote and booking flowsYou will:

1. Test audiences, creative, offers, and formats continuously
2. Scale what works
3. Shut down what doesn’t quickly
4. Funnel & Conversion Optimization
5. Own the lead journey from click to qualification.
6. Landing pages and opt-in flows
7. Thank-you pages and next-step CTAs
8. Quote and booking flows for local service leads
9. Optimize Shopify and website pages that sit inside these funnels

You are responsible for improving conversion and lead quality—not just traffic.Creative System (Performance-Informed, Not Trend-Chasing)Work with our in-house editor to turn:

1. Contractor interviews and trainings
2. Before/after project media
3. Reviews, UGC, and event footage into ads and funnel assets that generate leads.

You will:

1. Maintain a clear library of top-performing creatives
2. Continuously test formats and messaging
3. Let data—not personal taste—decide
4. HubSpot & Lead Flow Support

Support and improve lead handling for:

1. Contractor leads (nurture and follow-up to application or call)
2. Nashville service leads (speed-to-contact and booking support)
3. Track lead quality and conversion by source and segment.

Analytics & ReportingOwn weekly reporting for both audiences:ContractorsTotal vs qualified leadsCPL and CACCost per application or booked callNashville ServiceTotal vs qualified leadsCPL and CACCost per booked jobYou report clearly, honestly, and in plain language.What Success Looks LikeFirst 90 DaysClean tracking and clear baselinesImproved lead volume without sacrificing quality3–6 MonthsNashville service ramping toward 50+ booked jobs/monthContractor lead volume and qualification improving together6–12 MonthsNashville consistently supported with 50–100 jobs/monthHundreds of contractor leads/month feeding the Pro Partner pipelineRepeatable campaign and funnel structures that scaleMust-Have Experience5–10 years hands-on lead generation or paid media experienceProven experience scaling lead volume while maintaining qualityStrong Meta ads experience plus Google Search, Display, or YouTubeSolid Shopify and landing page optimization skillsWorking knowledge of HubSpot for lead tracking and reportingYou understand funnels, qualification, CAC, and LTVBonusContractor, trades, or home services experienceLocal lead generationFranchise or multi-location businessesHow You WorkNumbers-driven and economically groundedExecution-first—you build, test, and optimize yourselfComfortable in an operator-led, no-BS environmentHonest about performance and proactive about fixing issuesCurious, disciplined, and methodicalCompensation & BenefitsBase Salary: $75,000–$95,000Top of range reserved for proven scalersPerformance Bonus: Directly tied to

• Qualified lead volume
• CAC improvement
• CPL efficiency
• Vision Healthshare
• 2 weeks paid vacation
• Retirement with 3% match
• Hybrid schedule after onboarding

 

How to Apply

Skip the fluff. Show us the proof.

Email: Tammy@RestorativeIndustries.com

Subject: Lead Generation Specialist 

Include:

Scale Experience

Business(es) you helped scale

Your role

Real numbers

Best Campaign Breakdown

Channels used

Monthly ad spend

Average ticket

Qualified leads

CPL and CAC

What you learned

Platform Proficiency

Rate yourself 1–10 on Meta, Shopify, HubSpot

One paragraph each on what you can actually execute

We hire operators. Not buzzwords.. sophie rain naked